MKT 245 (GCU) – All Assignments
MKT 245 (GCU) – Week 1 Marketing Analysis Research Report: Product Selection and List of Source
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g. computers/electronics, cell phones, cars, food services, home health care) or concern (e.g. blood diamonds, tobacco).
In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.
Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to the “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.
Do some preliminary research (on the Internet and/or in the GCU library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.
Submit the assignment for instructor approval by the end of Module 1.
Instructor must approve product selection and sources and will advise the student by the third day of Module 2.
MKT 245 (GCU) Week 4 Marketing Analysis Research Report: Rough Draft
Begin working on the rough draft of your Marketing Analysis Research Report.
Create your rough draft including all of the following:
- Executive Summary
- Marketing Mix
- Environmental Scan
- Marketing Segmentation
- Ethical Issue
- Social Responsibility Issue
- Global Marketing and the Internet
- Recommendation
MKT 250 (GCU) Week 5 Marketing Analysis Research Report: Peer Review
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You have now submitted the assignment to the instructor for feedback in Module 4, now you will also submit the assignment to the CLC forum for peer review feedback, this will not incorporate your instructors feedback, instructor feedback will be used for your final draft.
Each member of the CLC will review one other member’s rough draft using “Peer Review Guidelines.”
Attach a copy of your rough draft to the CLC forum using the following naming convention: “Lastname.Firstname_RoughDraft.” Attach a copy of the Peer Review Guidelines (with writer’s comments) document using the following naming convention: “Lastname.Firstname_PeerReview.” Important: Use the writer’s name (i.e., your name) when naming both files. Do not use the name of the peer reviewer.
MKT 245 (GCU) Week 7 Marketing Analysis Research Report: Final Draft
Review peer and instructor comments and make necessary revisions.
Submit your final draft to the instructor.
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